Most event hosts are great at filling a room.
But nobody teaches them how to convert that room to paid clients.
The Selling Point applies B2B sales training to the world of entrepreneurs — starting with the part nobody talks about: converting your warmest leads into paying clients.
The 5-Touch Follow-Up Sequence
An interactive generator that writes your post-event emails for you
The sale doesn't happen at your event. It happens in the days after it — if you follow up the right way.
Enter a few details about your event and offer, and this free tool generates a complete 5-email follow-up sequence customized to your business. Copy, paste, send.
Takes 2 minutes. Ready to use before your next event.
Enter your details to get instant access
No spam. Unsubscribe any time.
Ready for the full system?
The follow-up sequence is one piece. The guide gives you everything behind it — the attendee journey, the repeat-trigger, the soft-sell language, and what to do when someone's interested but not yet ready.
Built for entrepreneurs running in-person events who are done starting from scratch every time.
The Attendee Journey Framework
The 4 stages every attendee moves through before they're ready to buy — and what moves them from one to the next
The Post-Event Follow-Up Sequence
Exactly what to send, when, and what to say — without it feeling like a newsletter they'll ignore
The Repeat Attendee Trigger
The one thing to do at every event that makes coming back feel like their idea
The Soft Sell Script
Word-for-word language for introducing your high-ticket offer to a warm attendee — in person or in writing
The "Not Yet" Nurture Plan
What to do when someone's interested but doesn't buy — so you're not starting cold six months later
"These are the community-building skills I built as a founder — alongside the sales infrastructure I learned closing high-ticket memberships at scale."
Rebecca Senchak
Founder of The Selling Point | LinkedIn
I co-founded Elevate ATX and built it from 0 to 300+ annual attendees, most of whom were repeat ticket-buyers. I figured out what made people return not by guessing, but by watching what worked and building a system around it.
I also led sales at a startup building high-ticket communities, where I developed the sales system that closed members paying $2k–$10k. Across a small team, we hit over $1M in sales using my methods and frameworks.
This guide is the intersection of both.
Stop hosting great events for free.
You've already done the hard part — building a room people want to be in. This guide shows you what to do with that.
$47 One-time purchase · Instant download · No subscription